Friday, May 20, 2005
E3 versus NAMM show
For some strange reason, my life now consists of a series of trade shows where past work experience dictated being stuck in an office 8 hours a day. Which is to say getting out every once in a while is a good thing.
In some ways E3 and NAMM are the same, in other ways, completely different. E3 is a trade show completely devoted to video games and the people that play them. Although it is not open to the general public, you would never guess it by the attire of the average attendee. T-shirts and jeans are just as popular as shorts and flip flops. You would have a hard time picking out retail employees from the average college student (maybe the same thing).
NAMM show has a slightly different flair as there plenty of suits mixed in with the rockers and docker crowd.
NAMM just by its nature covers a wider spectrum of products. Manufacturers are slightly more accessible. E3 limits it's face to face time by appointment only. That means Microsoft, Nintendo, and some parts of Sony are more or less off limits.
Parking is $20.00 at Staple's Center (ouch) but Disney manages to keep the parking for NAMM show under $10.00
I made lots of contacts at NAMM, something that proved to be more elusive at E3. It also seemed like freebies were non existent at E3 where at least at NAMM you might leave with a T-shirt or a few guitar picks.
While both shows are fun, only time will tell which one is more profitable.
In some ways E3 and NAMM are the same, in other ways, completely different. E3 is a trade show completely devoted to video games and the people that play them. Although it is not open to the general public, you would never guess it by the attire of the average attendee. T-shirts and jeans are just as popular as shorts and flip flops. You would have a hard time picking out retail employees from the average college student (maybe the same thing).
NAMM show has a slightly different flair as there plenty of suits mixed in with the rockers and docker crowd.
NAMM just by its nature covers a wider spectrum of products. Manufacturers are slightly more accessible. E3 limits it's face to face time by appointment only. That means Microsoft, Nintendo, and some parts of Sony are more or less off limits.
Parking is $20.00 at Staple's Center (ouch) but Disney manages to keep the parking for NAMM show under $10.00
I made lots of contacts at NAMM, something that proved to be more elusive at E3. It also seemed like freebies were non existent at E3 where at least at NAMM you might leave with a T-shirt or a few guitar picks.
While both shows are fun, only time will tell which one is more profitable.
